Museums as Brand: Digital and Social Media Strategy

Workshop
Jiseok Kim, Mr. Jones Association, Korea

It's no secret that museums today seek to engage with wider audiences than ever. However, it's also true that our potential audiences happen to have wider selection of alternatives than ever before. Given these challenges, how can we convince our target audience that experiencing art is as appealing as buying shoes or watching movies? How can museums build their online presence on web and social media?

This workshop will attempt to address these issues with the concept of 'Museum as Brand' in both online and offline.

Bibliography:
It's no secret that museums today seek to engage with wider audiences than ever. However, it's also true that our potential audiences happen to have wider selection of alternatives than ever before. Given these challenges, how can we convince our target audience that experiencing art is as appealing as buying shoes or watching movies? How can museums build their online presence on web and social media? This workshop will attempt to address these issues with the concept of 'Museum as Brand' in both online and offline.