Strategic & Smart—or Upstart? The State of Today’s Digital Publication

Lightning Talk
Kevin Park, The Metropolitan Museum of Art, USA, Kevin Park, The Metropolitan Museum of Art, USA, Robert Weisberg, The Metropolitan Museum of Art, USA

MWA2014: Museums and the Web Asia 2014 Proposal
30 July 2014

Strategic & Smart—or Upstart? The State of Today’s Digital Publication

Proposal abstract
Are iPad magazine apps dead, or do they still have a bright future?

That’s what media and design pundit Robert Newman was aiming to discover this spring at a Poynter Institute roundtable on the future of the commercial tablet magazine. His guests argued that monthly or semimonthly issues were stale on arrival, that what should be multimedia, multisensory content has devolved into “flat replicas,” and that readership numbers overall were a disappointment.

Is your museum considering producing a digital publication? Weighing whether it’ll pay off—in impact, cost savings, reach, or otherwise? Trying to figure out the best approach: DPS or other? fixed format or responsive? in-house or agency? Or want validation for why your museum is bowing out this round?

In the spirit of “Think Big, Start Small, Create,” we propose an MWA panel looking at the issue from two distinct standpoints: the toe-first (Met) and the plunge-in (MIA). Subjects to be discussed: storytelling, from static to multi-sensory; workflow cycles; analytics and measurements.

Proposed format: Lightning Talk or a “Birds of a Feather” round-table
Metropolitan Museum of Art
Kevin Park, Senior Design and Production Manager, Department of Digital Media

Three proposal themes
• Digital Publishing
• Emerging Technologies
• Production/workflow

Contact info
Kevin Park: Kevin.Park@metmuseum.org; 212.650.2213

Bibliography:
MWA2014: Museums and the Web Asia 2014 Proposal 30 July 2014 Strategic & Smart—or Upstart? The State of Today’s Digital Publication Proposal abstract Are iPad magazine apps dead, or do they still have a bright future? That’s what media and design pundit Robert Newman was aiming to discover this spring at a Poynter Institute roundtable on the future of the commercial tablet magazine. His guests argued that monthly or semimonthly issues were stale on arrival, that what should be multimedia, multisensory content has devolved into “flat replicas,” and that readership numbers overall were a disappointment. Is your museum considering producing a digital publication? Weighing whether it’ll pay off—in impact, cost savings, reach, or otherwise? Trying to figure out the best approach: DPS or other? fixed format or responsive? in-house or agency? Or want validation for why your museum is bowing out this round? In the spirit of “Think Big, Start Small, Create,” we propose an MWA panel looking at the issue from two distinct standpoints: the toe-first (Met) and the plunge-in (MIA). Subjects to be discussed: storytelling, from static to multi-sensory; workflow cycles; analytics and measurements. Proposed format: Lightning Talk or a “Birds of a Feather” round-table Metropolitan Museum of Art Kevin Park, Senior Design and Production Manager, Department of Digital Media Three proposal themes • Digital Publishing • Emerging Technologies • Production/workflow Contact info Kevin Park: Kevin.Park@metmuseum.org; 212.650.2213