Approaches to Digital Content

Paper
Anna Chiaretta Lavatelli, Museum of Contemporary Art Chicago, USA

The production of digital content, particularly audio and video, is something that museums have struggled with strategy-wise, museums want content, but do not always know what they want out of it. Generally material is produced to replicate film, television and radio in the commercial sector, most specifically short form documentary. Through the examination of content production methods at large across various web platforms in the commercial sector I will discuss methods for determining approaches to digital content production and distribution that aligns with organizational goals. I will share thoughts in context of my own examination of work produced at the Museum of Contemporary Art Chicago as we start prototyping new forms of content.

Bibliography:
The production of digital content, particularly audio and video, is something that museums have struggled with strategy-wise, museums want content, but do not always know what they want out of it. Generally material is produced to replicate film, television and radio in the commercial sector, most specifically short form documentary. Through the examination of content production methods at large across various web platforms in the commercial sector I will discuss methods for determining approaches to digital content production and distribution that aligns with organizational goals. I will share thoughts in context of my own examination of work produced at the Museum of Contemporary Art Chicago as we start prototyping new forms of content.