Are you creative?

Paper
Corinne Estrada, Agenda, France

All museums should inspire creativity. What exactly is creativity and how can museums improve and nurture it? Researchers define creativity as the development of ideas, products, or solutions that are perceived both as (a) unique and novel and (b) relevant and useful. ‘Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.’ – Robert E. Franken, Human Motivation

Corinne Estrada presents seven short videos about creativity in museums from the conference Communicating the Museum in Stockholm in July 2013. In these videos museum experts and leaders from creative industry explain how to inject creativity into the organisations. Corinne focuses on their key learnings to build a more creative and innovative environment. Presented at Museum and the Web for the first time.

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All museums should inspire creativity. What exactly is creativity and how can museums improve and nurture it? Researchers define creativity as the development of ideas, products, or solutions that are perceived both as (a) unique and novel and (b) relevant and useful. ‘Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.’ – Robert E. Franken, Human Motivation Corinne Estrada presents seven short videos about creativity in museums from the conference Communicating the Museum in Stockholm in July 2013. In these videos museum experts and leaders from creative industry explain how to inject creativity into the organisations. Corinne focuses on their key learnings to build a more creative and innovative environment. Presented at Museum and the Web for the first time.