Digital Strategy Workshop

Workshop
Emily Lytle-Painter, Independent, USA

No matter where you are in your organization—or where your museum is in its digital evolution—you can play a leadership role in developing a meaningful digital strategy. But to do this well, you’ll need to first think about people: Who are you trying to serve? Who do you need to communicate or collaborate with? And how can you best converse with those people?
Maybe you have a formal strategy in place, but you need to be better at communicating it to leadership and your colleagues. Perhaps you’re working on a digital strategy in the absence of a larger institutional plan. Or maybe you’re just getting started in thinking about how to tackle the strategic planning process. There is no one right way to build a digital strategy, but there are frameworks, tools, and tips that can make the process smoother and more collaborative.

Join technologists who are also in the trenches, building digital strategies for their organizations and learning as they go. Together, we’ll discuss the importance of digital strategy as a process (not a document) and how a digital strategy fits into (or can catalyze) wider strategic thinking at your institution. Come ready to roll up your sleeves, share your experiences, and give and receive honest, constructive feedback.

Bibliography:
No matter where you are in your organization—or where your museum is in its digital evolution—you can play a leadership role in developing a meaningful digital strategy. But to do this well, you’ll need to first think about people: Who are you trying to serve? Who do you need to communicate or collaborate with? And how can you best converse with those people? Maybe you have a formal strategy in place, but you need to be better at communicating it to leadership and your colleagues. Perhaps you’re working on a digital strategy in the absence of a larger institutional plan. Or maybe you’re just getting started in thinking about how to tackle the strategic planning process. There is no one right way to build a digital strategy, but there are frameworks, tools, and tips that can make the process smoother and more collaborative. Join technologists who are also in the trenches, building digital strategies for their organizations and learning as they go. Together, we’ll discuss the importance of digital strategy as a process (not a document) and how a digital strategy fits into (or can catalyze) wider strategic thinking at your institution. Come ready to roll up your sleeves, share your experiences, and give and receive honest, constructive feedback.